Monday 22nd – Saturday 27th October 2012
Catthorpe Manor, Rugby
APPLICATIONS ARE OPEN FOR THIS COURSE AND THE DEADLINE FOR CREATIVE SCOTLAND BURSARY APPLICATIONS HAS BEEN EXTENDED TO FRIDAY 14 SEPTEMBER 2012.
The closing date for all other bursary applications has now passed. To register your interest for a future course please email email@example.com
Bursaries generously provided by:
Creative Scotland , Travelers Insurance, Purple Seven and Audiences Northern Ireland have kindly provided 9 bursaries for the Essentials of Marketing course.
For further information and to check your eligibility, please read the Bursary Award Information and Terms & Conditions document and complete the Essentials of Marketing Bursary Application Form and submit this with your Essentials of Marketing Application Form.
Those with between six months and two years experience in arts marketing, ideally working in a performing arts context.
“I had a brilliant time. I learnt a huge amount from all the tutors and can't wait to put it all into practice. Recommend this course to anyone looking to move forward in their arts marketing career.”
“On a personal level it has done what I really hoped it would. It has given me a bit more confidence in what I do on a day to day basis. The whole experience turned out to be more rewarding to me than I ever could have wished. It was incredibly important to me and I appreciate all you work and support.”
The Essentials of Marketing is the leading entry-level arts marketing course in the UK. Since 1984 it has produced generations of professionals who have gone on to be the Marketing Managers and Marketing Directors of today.
For 2012, the course has been overhauled to meet the needs of the 21st Century arts marketer. The course aims to equip junior arts marketers with the essential knowledge, skills and confidence to undertake their marketing responsibilities in a better and more fulfilling way.
The personal support and sense of lasting community that develops amongst the delegates and tutors is often found to be one of the most rewarding aspects of the course.
Placing marketing within the wider organisational context will be the starting point for the course, focusing on creating effective marketing campaign plans. The course provides a framework of skills that can be adapted and directly applied by delegates back in their workplace.
A thorough grounding in the following areas will be gained providing an ideal toolkit for today’s arts marketer:
Understanding and Targeting Audiences, Strategic Campaign Decisions, The Marketing Mix, Making Choices with Limited Resources and The Importance of Evaluation of Campaigns.
Other topics covered will include: Digital Marketing, Social Media, Press & PR, Research and Copywriting.
The format will be a mixture of full group lectures and workshops and small, informal tutorial groups of no more than 8 people. There will also be plenty of opportunity to seek advice and guidance from the individual tutors, all of whom are practising senior professionals within the industry.
Kate Sanderson, Course Director
Sarah Ogle, Course Tutor
Matthew Austin, Course Tutor
Ed Newsome, Course Tutor
TMA/SOLT/ABO Member price: £1050 +VAT
Non-member price: £1250 +VAT
How to apply
Download and complete the Essentials of Marketing Application Form.
Places are strictly limited. We can only consider one application per organisation in any one year.
Druidstone 2012 Course Outline
Druidstone Course Application Form
Bursary Awards Information and T&Cs
Druidstone 2012 Bursary Application Form
Druidstone Catthorpe Manor Venue Details